{"id":319,"date":"2014-02-20T20:46:13","date_gmt":"2014-02-20T20:46:13","guid":{"rendered":"http:\/\/www.benzclassic.net\/?page_id=319"},"modified":"2016-01-27T14:49:40","modified_gmt":"2016-01-27T14:49:40","slug":"yildizin-hikayesi","status":"publish","type":"page","link":"http:\/\/www.benzclassic.net\/?page_id=319","title":{"rendered":"YILDIZIN H\u0130KAYES\u0130"},"content":{"rendered":"

Mercedes-Benz\u2019in b\u00fct\u00fcn d\u00fcnyada tan\u0131nan \u00fc\u00e7 k\u00f6\u015feli y\u0131ld\u0131z\u0131n\u0131 elbette siz de tan\u0131yorsunuz. Peki hik\u00e2yesini biliyor musunuz?<\/span><\/p>\n

Y\u0131ld\u0131z\u0131n hik\u00e2yesine ge\u00e7meden \u00f6nce, sonradan bir araya gelerek birle\u015fecek olan iki rakip mucitten bahsetmek istiyoruz: Gottlieb Daimler ve Karl Benz.<\/span><\/p>\n

\"1\"<\/span><\/span><\/p>\n

Gottlieb Daimler, 1876\u2019da ilk 4 zamanl\u0131 motoru icat eden Nikolaus Otto\u2019nun ekibinde yer al\u0131yordu. Daha sonra Otto\u2019dan ayr\u0131larak kendi at\u00f6lyesini kurdu. Ate\u015fleme, motor devri, yak\u0131t ve en \u00f6nemlisi \u00e7a\u011fda\u015flar\u0131n\u0131n da temelini olu\u015fturacak karb\u00fcrat\u00f6rler konusunda \u00f6nemli mesafe kat etti.<\/span><\/p>\n

Oysa ba\u015fka bir mucit, Karl Benz, Daimler\u2019in geli\u015ftirdi\u011fi sistemleri daha da ileri ta\u015f\u0131y\u0131p ondan \u00f6nce davranarak, d\u00fcnyan\u0131n ilk otomobilini icat edecekti. 9 Ocak 1886 g\u00fcn\u00fc Karl Benz, Alman Patent B\u00fcrosu\u2019na t\u00fcm medeniyetinin ak\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirecek bu yeni icad\u0131yla ba\u015fvurusunu yapt\u0131. Bu icat, sanayi devriminin geldi\u011fi en \u00fcst\u00fcn noktay\u0131 simgeliyordu. \u00c7\u00fcnk\u00fc ilk defa otomobil yani \u201ckendili\u011finden hareket eden ara\u00e7\u201d \u00fcretilmi\u015fti.<\/span><\/p>\n

Ayn\u0131 y\u0131l i\u00e7inde Daimler de kendi otomobilini \u00fcretecekti. Gottlieb Daimler belki \u201cotomobilin mucidi\u201d \u00fcnvan\u0131n\u0131 Karl Benz\u2019e kapt\u0131rm\u0131\u015ft\u0131 ama \u00e7al\u0131\u015fma a\u015fk\u0131 ve azmi sayesinde \u00e7ok daha iyi otomobiller \u00fcretmeye ba\u015flayacakt\u0131. \u00d6yle ki k\u0131sa s\u00fcrede herkes Daimler otomobillerinden hayranl\u0131kla s\u00f6z etmeye ba\u015flam\u0131\u015ft\u0131.<\/span><\/p>\n

\"2\"<\/span><\/span><\/p>\n

Ertesi sene Avusturya Nice Ba\u015fkonsolosu ve i\u015fadam\u0131 Emil Jellinek, Daimler\u2019i ziyaret etti ve \u00e7ok merak etti\u011fi bu otomobillerden bir tane sat\u0131n ald\u0131. Jellinek, Daimler otomobiliyle Fransa\u2019ya d\u00f6nd\u00fc\u011f\u00fcnde hayli ilgi uyand\u0131rd\u0131. O da bu ilgiyi giri\u015fime d\u00f6n\u00fc\u015ft\u00fcrd\u00fc ve 1898\u2019den itibaren y\u00fcksek sosyeteye otomobil satmaya ba\u015flad\u0131. 1899\u2019da Daimler Motor \u015eirketi\u2019nden (DMG) 10, ertesi sene 29 otomobil getirtecekti.<\/span><\/p>\n

Otomobil onun i\u00e7in sadece bir giri\u015fim de\u011fil ayn\u0131 zamanda bir tutkuydu da. Yine 1899\u2019dan itibaren Nice\u2019teki yar\u0131\u015flarda yer almaya ba\u015flad\u0131. Bu yar\u0131\u015flara k\u0131z\u0131n\u0131n ad\u0131 olan \u201cMercedes\u201d ismiyle kat\u0131l\u0131yordu. Otomobil tutkunlar\u0131 aras\u0131nda bu isim o kadar benimsendi ki, Jellinek\u2019in s\u00fcr\u00fcc\u00fc isminden, otomobilin ismi haline geldi. 1900 y\u0131l\u0131ndan itibaren DMG ve Jellinek ortakl\u0131\u011f\u0131yla \u00fcretilen yeni motor ve otomobillerin ad\u0131 da art\u0131k Mercedes oldu. Jellinek, Mercedes\u2019iyle elde etti\u011fi yar\u0131\u015f zaferleri sonucu sadece Nisan 1900\u2019de 36 otomobil satacakt\u0131.<\/span><\/p>\n

Emil Jellinek, elde etti\u011fi bu ba\u015far\u0131lar\u0131n ard\u0131ndan Haziran 1903\u2019te soyad\u0131n\u0131 Jellinek-Mercedes olarak de\u011fi\u015ftirmek i\u00e7in izin ald\u0131. \u00a0Bunun \u00fczerine \u015f\u00f6yle bir yorum da yapacakt\u0131: \u201dBir baban\u0131n k\u0131z\u0131n\u0131n ad\u0131n\u0131 almas\u0131 herhalde ilk kez oluyordur\u201d.<\/span><\/p>\n

\"3\"<\/span><\/span><\/p>\n

Gottlieb Daimler, Mercedes ad\u0131n\u0131n 1902\u2019de resmi olarak markala\u015ft\u0131\u011f\u0131n\u0131 g\u00f6remeden, 1900\u2019de \u00f6ld\u00fc. Fakat \u00e7ocuklar\u0131, marka i\u00e7in bir amblem tasarlamak gerekti\u011finde onu tekrar hat\u0131rlad\u0131lar: Babalar\u0131 K\u00f6ln\u2019de motor \u00fczerine \u00e7al\u0131\u015ft\u0131\u011f\u0131 ilk y\u0131llarda kendi evini bu \u00fc\u00e7 k\u00f6\u015feli y\u0131ld\u0131zla i\u015faretlemi\u015f ve \u00fcretti\u011fi motorlar\u0131n bir g\u00fcn \u201ckarada, havada ve denizde\u201d bu y\u0131ld\u0131z gibi parlayaca\u011f\u0131n\u0131 e\u015fine m\u00fcjdelemi\u015fti. \u00c7ocuklar\u0131 da modern medeniyeti adeta harekete ge\u00e7iren babalar\u0131n\u0131n ve onun icatlar\u0131n\u0131n an\u0131s\u0131na bu i\u015fareti, \u00fc\u00e7 k\u00f6\u015feli y\u0131ld\u0131z\u0131, Mercedes\u2019e amblem olarak se\u00e7tiler.<\/span><\/p>\n

\"4\"<\/span><\/span><\/p>\n

1909\u2019dan itibaren markan\u0131n logosu olarak, 1910\u2019dan itibaren de Mercedes marka otomobillerin \u00f6n k\u0131sm\u0131nda bu \u00fc\u00e7 k\u00f6\u015feli y\u0131ld\u0131z kullan\u0131lmaya ba\u015fland\u0131. 1916\u2019da y\u0131ld\u0131z\u0131n etraf\u0131na halka ve alt\u0131na Mercedes yaz\u0131s\u0131 eklendi. 1921\u2019den itibaren Mercedes-Benz y\u0131ld\u0131z\u0131 bug\u00fcn hepimizin bildi\u011fi haline en yak\u0131n bi\u00e7imine kavu\u015ftu.<\/span><\/p>\n

1926\u2019ya gelindi\u011finde sava\u015f sonras\u0131 ya\u015fanan ekonomik kriz, hen\u00fcz geli\u015fmekte olan otomotiv end\u00fcstrisini zorluyordu. \u0130ki rakip mucidin kurdu\u011fu firmalar, DMG ve Benz&Cie bu noktada \u00f6nemli bir karara imza att\u0131 ve en iyi otomobilleri \u00fcretmeye devam edebilmek i\u00e7in birle\u015fmeye karar verdiler. B\u00f6ylece Mercedes-Benz do\u011fmu\u015f oldu.<\/span><\/p>\n

Benz \u015firketinin defne yapra\u011f\u0131 \u00e7elengiyle \u00e7evreli yuvarlak logosu ile Mercedes\u2019in \u00fc\u00e7 k\u00f6\u015feli y\u0131ld\u0131z\u0131n\u0131n yeni logoda birle\u015fimi, ortaya \u00e7\u0131kan bu yeni sinerjiyi simgeliyordu.<\/span><\/p>\n

Bug\u00fcn kulland\u0131\u011f\u0131m\u0131z Mercedes-Benz logosu ise hem Gottlieb Daimler ve Karl Benz\u2019in a\u00e7t\u0131\u011f\u0131 yeni \u00e7a\u011f\u0131, hem de insanl\u0131\u011f\u0131n \u201ckarada, havada ve denizde\u201d olabildi\u011fince h\u0131zl\u0131 ve g\u00fcvenli mobilize olabilmesini en yal\u0131n haliyle anlat\u0131yor.<\/span><\/p>\n

\u00a0\"314482_orig\"<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Mercedes-Benz\u2019in b\u00fct\u00fcn d\u00fcnyada tan\u0131nan \u00fc\u00e7 k\u00f6\u015feli y\u0131ld\u0131z\u0131n\u0131 elbette siz de tan\u0131yorsunuz. Peki hik\u00e2yesini biliyor musunuz? Y\u0131ld\u0131z\u0131n hik\u00e2yesine ge\u00e7meden \u00f6nce, sonradan bir araya gelerek birle\u015fecek olan iki rakip mucitten bahsetmek istiyoruz: Gottlieb Daimler ve Karl Benz. Gottlieb Daimler, 1876\u2019da ilk 4 zamanl\u0131 motoru icat eden Nikolaus Otto\u2019nun ekibinde yer al\u0131yordu. Daha sonra Otto\u2019dan ayr\u0131larak kendi at\u00f6lyesini … [Read more…]<\/a><\/span><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"_links":{"self":[{"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=\/wp\/v2\/pages\/319"}],"collection":[{"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=319"}],"version-history":[{"count":5,"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=\/wp\/v2\/pages\/319\/revisions"}],"predecessor-version":[{"id":2005,"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=\/wp\/v2\/pages\/319\/revisions\/2005"}],"wp:attachment":[{"href":"http:\/\/www.benzclassic.net\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=319"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}